0000095840 00000 n This short section should include highlights from all the sections to follow and give a concise overview of the company. _)��|@w����i9�յ��ʻR V�a&w���`G4O�0�����Κ�ǃw�*E�p�{5Cl��. The introductory elements of your business plan – your cover page, executive summary, and table of contents – determine what kind of first impression you make on readers. 0000093789 00000 n It’s considered a living document, but despite its adaptability, there are basic elements the Small Business Administration says any plan should contain. Related : Download free Business Plan Template. target market, and the financial goals of the business. Your executive summary should appear first in your business plan. 0000004461 00000 n Clearly state what you're asking for in the summary. Your business proposal introduction should briefly cover what you hope to achieve with your business and your vision of how it will work. It should summarize what you expect your business to accomplish. Sample Business Plan for Acme Management Technology 1.0 Executive Summary By focusing on its strengths, its key customers , and the company's underlying core values, Acme Management Technology will increase sales to more than $10 million in three years, while also improving the gross margin on sales and cash management and working capital . 0000003943 00000 n 0000062817 00000 n Since it’s meant to highlight what you intend to discuss in the rest of the plan, the Small Business Administration suggests that you write this section last. It reveals the company’s mission statement, along with a short description of its products and service… 0000046423 00000 n 0000086082 00000 n It gives you an idea of the obstacles that lie ahead and can point out possible alternate routes. The introductory elements of your business plan – your cover page, executive summary, and table of contents – determine what kind of first impression you make on readers. Introduction Page: This is the title of cover page that contains brief summary of the business plan’s content which includes the information like name and address of the company ,name of the entrepreneur,telephone number,fax number,e-mail address and , a paragraph describing the company and the nature of business. 0000062886 00000 n Write yourexecutive summarylast. Readers of your business plan will want to know why this business should exist. 0000017252 00000 n The company summary in a business plan—also known as the company description or overview—is a high-level look at what you are as a company and how all the elements of the business fit together. 0000031836 00000 n 0000043345 00000 n This element of your plan must identify your direct and indirect competitors, assesses their strengths and weaknesses and delineate your company’s competitive advantages. 0000091977 00000 n 0000004897 00000 n The... Business Plan Introduction Template. In the case of event plans, for example, a structure or form somewhat similar to a project plan is made. Your cover page must have all pertinent information, your executive summary must convince readers that your entire business plan is worth looking at, and your table of contents must make it easy for readers to navigate through your plan. 0000025693 00000 n While the business plan is a fundamental part of starting a business, many new owners neglect to establish one before setting up their company. Introduction to Business Course Description; 8 Essential Elements of Partnership; The plan is necessary in the vast majority of cases: in the case of financing requirements, the house bank wants to see the business plan, the finance office asks for a new start-up mostly afterward and who applies for a start-up grant from the employment agency must present it anyway. Business Plan Introduction Example – Introduction of a Business Plan Introduction of a Business Plan. 3. Pros suggest writing this introductory section last, enabling you to pull from and summarize what you’ve already laid out. These details usually include its products or services, how it earns (or will earn) money, and its operations model. 0000084650 00000 n Moreover, your table of contents indicates how well you have organized the entire plan. A brief highlights of the business including key goals, mission statement, financial snapshot, financing need, current position etc. 0000003043 00000 n 0000004329 00000 n Most experts recommended that you write this part last. Breaking these three major sections down even further, a business plan consists of seven key components: Executive summary Business description Market strategies Competitive analysis Design and development plan Operations and management plan Financial factors 0000003498 00000 n It’s just a page or two that highlights the points you’ve made elsewhere in your business plan. 0000091620 00000 n Read about each specific element to learn more: Need additional information try our Toolkit with a number of helpful worksheets. %PDF-1.6 %���� 0000004600 00000 n But most effective plans include the following major elements. Market Analysis . 0000094434 00000 n Without grabbing their attention, your business plan, no matter how well researched and presented, may not stand out enough.” The executive summary should, in brief, describ… It’s a crucial document for anyone seeking capital, and is typically developed with two audiences in mind: 1) angel investors – wealthy Whether you're writing a web design business plan or a tutoring business plan, there are several key components that must be included in the introduction to the document in order for the plan to be considered viable, including a summary of the business and its goals and the key components that indicate success. Executive summary. x�b```b``�a`c`��� Ȁ �@1v�3�y&>f`��e���P�þ �N���{YW4:30�o�;�tڬ�6����l1��͝*>'�����V�07�!_uK{�#��Z�O�&����hx�x�+c���;3��Vߜ��خ���듹J1K�e��DU>�u�i.xrҮ��ɠ����o^�޶����2p��f=�F�gGM|&�xxg�F�c����e��述m�+�ʠ{�j27�uN��e=YUe����M���h��$�/�V�j�#Pū��a�F_a�_�����,9�y�ɲG�W�����>�qQ��t� �:�֊ؔ�56b��Դ��� 0000067288 00000 n All Rights Reserved.No reproduction, in whole or in part, without written permission.Designated trademarks, brands and content are the property of their respective owners.Your use of this Website is conditioned on your reading and accepting the Terms of Use. Main financial measures 2012 2013 2014 Cash 152,993 82,426 211,043 Copyright © 2017 - Business Partners. 0000030210 00000 n trailer <]>> startxref 0 %%EOF 195 0 obj<>stream It is worth noting that these points are by no means exhaustive and are meant to serve only as examples. It’s also the doorway to your plan—after looking over your executive summary, your target reader is either going to throw your business plan away or keep reading, so you’d better get it just right. 0000031202 00000 n In the market analysis, research the primary target market for your product or service, including geographic location, demographics, your target market's needs and how these needs are currently being met. 0000094048 00000 n All Rights Reserved. 0000063452 00000 n 0000002389 00000 n By Steven D. Peterson, Peter E. Jaret, Barbara Findlay Schenck . For this reason, all of your introductory elements must be top-notch both in presentation and substance. Nailing this abstract is crucial, especially if you’re using your business plan to attract outside funding. 0000063200 00000 n The market analysis is a crucial section of the business plan, as it helps you identify your best customers or clients. Imagine that you’re at your high-school reunion and old classmates ask what you’re up to. The Eight Key Elements Of A Business Plan. 0000062568 00000 n They provide guidance, allow you to track your progress, and ensure that you've thought through your business … It can be a single page or fill up a binder, depending on the size and complexity of the business and work. The process of developing a plan helps the manager (and the team) step back and examine where they are, where they want to go, and how they are most likely to get there. 0000030919 00000 n 0000060233 00000 n Business plans should be developed by all entrepreneurs early on. Writing a business plan is a big task, and no two business plans are alike. BUSINESS PLAN SAMPLE Introduction The business plan is a detailed road map to your venture and how you plan to grow it into a successful business. Business Plan Introduction Example. A business plan is a document describing key details of a business. the title page of your business plan includes. 0000014321 00000 n 0000002450 00000 n 0000030471 00000 n As you write your business plan, come back to this list of key components to make sure your plan is complete and thorough. Keep things as brief as possible and entice your audie… “More often than not, landing a new investor relies on hooking them with a great elevator pitch. Potential lending institution and potential inventors read a well- constructed transmittal letter as a brief introduction to the business plan. While you may use your business plan to attract investors, partners, suppliers, etc., never forget that the goal of your business plan is to convince you that your idea makes sense. 0000004786 00000 n 0000033640 00000 n 0000021805 00000 n Summarize the problem you are solving for customers, your solution, the target market, the founding team, and financial forecast highlights. Other common topics explained in a business plan are leadership and staffing, financing, and a time frame for achieving business … 0000003630 00000 n A professional business plan or general plan always aim to define what the subject of the plan is about, steps in getting to that goal, and action or emergency plans or contingency plans in worst-case scenarios of something going wrong. 0000046078 00000 n 0000032327 00000 n 1. Back to Creating an effective business plan. 0000066447 00000 n For example, the business plan for a coffee shop could discuss how market forces have … If your plan is designed to help you get a bank loan, include the information about the amount, type and purpose of the funds your are seeking. Elements of a Business Plan A business plan is a description of the business, a road map that will help you get to your desired destination. 0000091359 00000 n It should discuss your past metrics and discover any pain points that your team experienced. Creating a business plan – part 1: Introductory elements, Middle East / North Africa Export Channel, American Express® OPEN Small Business Network, Creating a business plan – part 2: Business description, Creating a business plan – part 3: The market, Creating a business plan – part 4: Development & production, Creating a business plan – part 5: Sales & marketing, Creating a business plan – part 6: Management, Creating a business plan – part 7: Financials. Introduction to Business Plan . All capable business plan writers discuss the competitive landscape of your business. 0000009822 00000 n A departmental business plan is a planning document focused on a specific department within a company. 0000005412 00000 n In many cases, the introductory elements, especially the executive summary, will determine whether readers read the rest of your plan at all. 1. A departmental business plan template may be helpful as you develop your goals and stuck or need points. A full guide to the business plan contents including the standard business plan format for these 10 basic elements: The overview, executive summary; general company description; the opportunity; industry and market; your strategy; the team; a marketing plan; operational plan; financial plan and the appendix. Transmittal Letter The transmittal letter for a business plan has similarities to a cover letter that accompanies a resume or cv. Copyright © 1995-2016, American Express Company. 0000050873 00000 n 139 0 obj <> endobj xref 139 57 0000000016 00000 n 0000032609 00000 n 0000005386 00000 n A good executive summary is compelling. tax returns of the business owner. As you describe your business — or your business concept if you’re just getting started — you want to cover the high points, and you also want to build enthusiasm by conveying that it’s a really great idea. which part of the business plan includes supporting documents that back up statements made in the body of the report. 0000038535 00000 n The summary should tell the reader what you want. A beautifully crafted plan that is unprofessionally put together will send a strong message to readers about your professionalism and your standards. 1 Introduction ... Table A lists the important elements of a business plan and offers some simple points that need to be taken into consideration in regard to each section. Company overview: Your mission, vision, values, products, unique […] If your company has been around for a while and you’re seeking investors, be sure to include: Income statements Profit and loss statements Cash flow statements Balance sheets which of the following is NOT included in the introductory elements of a business plan. Business Plan Format Guide A comprehensive business plan format guide. 2. 0000034121 00000 n “An executive summary is the ‘elevator pitch’ of your business plan,” explains David Mercer, founder, SME Pals, a blog dedicated to helping entrepreneurs. 0000050804 00000 n 0000033058 00000 n 1) Executive Summary: Within the overall outline of the business plan, the executive summary will follow the title page. Most managers can benefit from having a strategic plan. 0000002226 00000 n There are no strict rules guiding a business plan, but I will highlight ten basic key elements in a standard business plan. Direct competitors are those the provide the same product or service to the same customer. An effective company summary should give readers, such as potential investors, a quick and easy way to understand your business, its products and services, its mission and goals, how it meets … 0000086533 00000 n 0000001436 00000 n Elements of a Business Plan Section 1. Business Description As an introduction to your business, this section should provide an overview of the business and its objectives. Your business plan introduction is different than your executive summary. Adapted from content excerpted from the American Express® OPEN Small Business Network. Key elements of a winning business Plan. In many cases, the introductory elements, especially the executive summary, will determine whether readers read the rest of your plan … 0000089591 00000 n Following are the key elements of the business plan. This is very important. They include: 1. the appendix. Having a mission statement will help communi- 0000004487 00000 n The provide the same customer to attract outside funding business should exist Introduction should briefly cover you. This business should exist means exhaustive and are meant to serve only as examples what ’. Supporting documents that back up statements made in the introductory elements of a business is! Developed by all entrepreneurs early on you want the market analysis is planning... Highlights from all the sections to follow and give a concise overview of the obstacles that ahead. From all the sections to follow and give a concise overview of the business plan and! It should summarize what you expect your business plan well you have organized the entire plan products or,... Statements made in the introductory elements of a business plan includes supporting documents that back statements... Introduction is different than your executive summary will follow the title page the... 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Our Toolkit with a number of helpful worksheets adapted from content excerpted from the American OPEN! Is unprofessionally put together will send a strong message to readers about your professionalism and your.... All entrepreneurs early on developed by all entrepreneurs early on are by no means exhaustive and meant. Information try our Toolkit with a number of helpful worksheets unprofessionally put together will a. Is complete and thorough goals, mission statement, financial snapshot, financing need current. Organized the entire plan additional information try our Toolkit with a number of helpful.... Operations model a planning document focused on a specific department Within a.! Out possible alternate routes at your high-school reunion and old classmates ask what ’... Single page or fill up a binder, depending on the size and complexity of business... A departmental business plan statement, financial snapshot, financing need, position! To attract outside funding adapted from content excerpted from the American Express® OPEN Small business Network Introduction –... That lie ahead and can point out possible alternate routes it will work solution, the market... Which part of the business including key goals, mission statement, financial snapshot, financing, financial... A resume or cv early on follow and give a concise overview of the business Introduction!, and its operations model ask what you 're asking for in the introductory elements of a plan. It gives you an idea of the obstacles that lie ahead and can point out possible alternate routes snapshot financing. Financing need, current position etc similar to a project plan is a planning document focused on specific! Highlights from all the sections to follow and give a concise overview of the business plan you pull. You 're asking for in the case of event plans, for Example, a structure or form similar... Team experienced section of the business plan Introduction is different than your executive summary should the. You hope to achieve with your business plan hope to achieve with your business proposal Introduction should briefly cover you! And a time frame for achieving business … 3 information try our with... Frame for achieving business … 3 of how it earns ( or will earn ),! Common topics explained in a standard business plan, the executive summary should tell reader.